Saturday, September 20, 2008

the excitement of a startup company

no, i didn't quit my job to join a startup. but, i have been working with a startup company, knowledge reef systems, for the past few months. its been a lot of fun working with these guys.

Integrating patent-pending technology licensed from Los Alamos National Laboratory, Knowledge Reef System’s innovative kReef™ software platform is designed for hosting online, information-intensive communities that exist wherever knowledge workers are found—businesses, government, academia, professional societies and even consumer-oriented groups where learning and sharing information is paramount. Its unique information recommendation system uses the power of social behavior to automatically discover and intelligently route information to community members based on their interests and needs. The kReef platform simplifies the discovery and delivery of knowledge in online communities of shared interest. Knowledge communities hosted on the kReef platform offer well-targeted audiences that will accept relevant, data-rich advertising from the kReef’s integrated product data delivery system. Founded by Gary Ebersole, an experienced serial entrepreneur, Knowledge Reef Systems seeks Series A funding.

knowledge reef systems main product is kReef systems.

The kReef (pronounced kay-reef) resource networking service helps knowledge workers discover, organize and share information in the social context of trusted colleagues. Designed to mimic how information naturally flows between people in the physical world, the kReef software uses the relationships between members as "filters" and "routers" to ensure that only relevant information is recommended to members. It goes beyond basic social networking services and search engines to bring community to content in a uniquely integrated resource networking service that delivers an information-rich experience for its members. kReef's resource networking discovery algorithms can locate and recommend information resources stored in kReef that would not be easily found with user-created profiles and conventional keyword search technology.

i worked with KRS on pumping robotics data into their service and returning the analyzed data to the user in a customized widget. (not sure how much more details i can give at this point). it was fun working on those components. and it was cool to see the usefulness of their service come to life. startups are exciting.

here is a PDF of their company information.

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